Looking to increase engagement on your website? Well, videos are highly effective in helping you achieve this. There’s no denying that text and images are still amazing. Consumers are only one click away from engaging, embedding, sharing, and commenting on video content. This is useful for businesses looking to generate ad revenue from their sites. So, the real power of communication lies in videos. Nothing can beat them when your customers understand more complex and sophisticated messages. And they are an unmatched medium when introducing new products or services. Video and mobile go together like bread and butter. Well, that’s at least according to a study revealing that 90% of consumers watch videos on their phones.

Video is critical to your content strategy because it’s snack sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Videos can help improve your website’s ranking on search engine results pages (SERPs). Video is an incredibly effective way to bump up the metric on your site. Establish your authority and a more personal feel to your message with awesome software videos. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type. It’s blindingly obvious that the world is head over heels in love with videos.

Your video content strategy should also make room for educational content. Video is extremely engaging and useful for many types of businesses. Creating a YouTube channel for your business offers a centralized platform for your business. It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, making it a great way to strengthen and grow your business. Convert more viewers into customers with studio quality video animations. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts, especially your social strategy. Hence, video has absolutely dominated social media as it is the cost effective way to promote your business success to your audience.

Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Why? Every decision made during the video creation process will point back to your video’s purpose and what actions you’d like your audience to complete after watching it. As you begin creating videos, you’ll notice a key difference between video scripts and your typical business blog post- the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.

Now that you’ve attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer’s problem, whether that’s before the form on a landing page or as the offer itself. Try turning a written blog into a video or create a product tutorial. Using video to showcase information in a new, interesting way is sure to interest and delight your audience. It’s time to make video a key part of your business success.